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Zela’s subscription plans are designed to grow with your business. Each plan gives you a monthly credit allowance for call handling, access to a set of features tailored to your stage of growth, and the flexibility to change plans as your needs evolve. You’re billed on a monthly cycle, and you can upgrade or downgrade at any time from your dashboard.

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Available Plans

Zela offers three subscription tiers. Each tier is built around a different stage of business growth — from solo operators just getting started to established businesses running multiple locations.

Starter

Best for: Solo operators and new businesses taking their first steps with AI call answering.
  • Monthly call credit allowance for moderate inbound volume
  • 1 AI agent
  • Basic call logs and reporting
  • 24/7 automated call answering
  • Appointment booking

Growth

Best for: Growing businesses with increasing call volume and a need for deeper insights.
  • Higher monthly credit allowance
  • Multiple AI agents
  • Advanced reporting and analytics
  • Priority support
  • All Starter features

Pro

Best for: Established businesses and multi-location operators who need maximum capacity and customisation.
  • High monthly credit allowance
  • Premium voice options
  • Custom integrations
  • Dedicated support
  • All Growth features
For current pricing and feature details, visit the Plans page in your dashboard or contact support.

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What’s Included in Every Plan

Regardless of which plan you’re on, every Zela subscription includes the core features that power your AI receptionist.

24/7 AI Call Answering

Your agent answers every inbound call automatically — day, night, weekends, and holidays.

Appointment Booking

Callers can book, reschedule, or enquire about appointments without any manual input from you.

Call Logs

Every call is logged with a timestamp, duration, and outcome so you always have a complete record.

Call Transcripts

Full text transcripts of every call are stored and searchable in your dashboard.

Contact Management

Caller details are saved automatically, building your customer contact list over time.

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Changing Your Plan

You can upgrade or downgrade your plan at any time from the Billing section of your dashboard. The process only takes a few seconds.
1

Go to Billing > Plans

Open your dashboard and navigate to Billing, then select Plans from the sidebar.
2

Click Change Plan

Select Change Plan to open the plan comparison view.
3

Select your new plan

Review the available tiers and click the plan you’d like to move to.
4

Review the changes and prorated amount

Zela will show you a summary of what changes — including any prorated charge or credit applied for the remainder of your current billing period.
5

Confirm

Click Confirm to apply the change. Your new plan takes effect immediately for upgrades, or at the end of your billing period for downgrades.
You can upgrade your plan at any time — the change takes effect immediately and you’ll be charged the prorated difference for the remaining days in your billing cycle.
Downgrading takes effect at the end of your current billing period. Any unused credits from the higher plan are not carried over to the lower plan.

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Plan Billing Cycle

Your plan is billed monthly, starting on the date you first subscribed. For example, if you signed up on the 10th of the month, your plan renews on the 10th of every subsequent month.
If you upgrade mid-cycle, Zela calculates the cost difference for the remaining days in your billing period and charges only that prorated amount immediately. Your next full invoice will reflect the new plan rate.If you downgrade, no charge or credit is applied mid-cycle — the change simply takes effect at the start of your next billing period.